Training, Development & Planning

Hardwick-Day can help augment leadership and staff skills in areas including:

• Searching for and recruiting new chief enrollment officers and financial aid directors;
• Serving as interim directors of financial aid;
• Mentoring newly hired or promoted financial aid and admissions directors;
• Focusing admissions discussions on educational investment rather than prices;
• Building relationships with high school counselors;
• Identifying and articulating an institution’s distinctive reputation for conversations with parents and students; and
• Cross training to develop primary skills and understanding in both financial aid and admissions.

A For Instance: Admissions and Financial Aid Cross Training

Increasingly, the best enrollment programs are staffed by versatile, widely-knowledgeable people. The benefit for families is one-stop expertise and stronger, more sustainable recruitment relationships. In an environment in which it is harder and harder to find experienced financial aid directors and senior admissions people, a cross-trained staff offers colleges a greater depth of talent, more professional advancement possibilities, better staff retention, and a higher level of professionalism.

Below are speakers and topics Hardwick-Day has featured in cross training:

• Brett Schraeder, director of enrollment management for Occidental College: Management of Admissions and Financial Aid—How to Mutually Benefit
• Dave Pardieck, director of financial assistance for Bradley University: Management of Staff—How to Have a Productive and Cooperative Staff
• Dan Nelson, assistant to the President for financial aid, enrollment, institutional research, and planning, Bethel University: Management Information for Decisions—How to Make Your Data Matter
• Jon Urish, director of admissions at Beloit College: Internal Institutional Relations—It’s More Than Having Coffee Together
• Kathy Ruby, assistant vice president for enrollment and dean of student financial aid at St Olaf College: Budgeting for Students and the Office—How and Why the Numbers Matter
• Sally Daniels, director of the office of parent and family relations, Augsburg College: External Relations—It’s More Than Filing Reports on Time

Contact Carol Stack (enrollment and admissions) or David Busse (financial aid).